Moët Hennessy
Chandon, the iconic sparkling wine brand from Moët Hennessy, sought beautéwork's creative services to build a new global platform that would unify six regional identities—online and on social. The project resulted in a cohesive global brand narrative that brought Chandon’s history, craftsmanship and winemakers to life.
Content Creation
Digital Design
Social Media Design
Reimagining An Iconic Brand Online
Chandon approached beautéwork to design and lead the creative for the brand's first global site and social media channels. In close partnership with the Paris-based team, beautéwork conceptualized a new responsive design that would unify six regional wineries under one global brand narrative.
The warm and inviting design offered an immersive content journey through the brand's winemaking process, an introduction to its winemakers and navigation across six unique regional pages for California, Australia, Argentina, Brazil, China and India. The site's design codes and editorial style carried across social media on Instagram and Facebook with a style inspired by dinner tables and gatherings.
The project resulted in a seamless digital experience that would influence the brand's global presence online and across its regional channels.
Website Design
Global & Regional Site Structure | E-Commerce Product Catalog | Guidelines
Social Media Design
Editorial Layout | End-to-End Production | Copywriting
