beautéwork is a creative and design agency based in Brooklyn specializing in product & package design, visual storytelling and content creation for brands in fashion, beauty, travel and beyond.

OUR EXPERTISE

Creative Service

The Beautework Creative Services team is the driving force behind innovation and design, offering a full spectrum of creative solutions tailored to beauty and elevated lifestyle brands. From concept development and content creation to art direction, packaging design, and branding, we transform ideas into reality with a visionary touch. Our expertise spans omni-channel and retail design, delivering seamless and impactful brand experiences. As a multidisciplinary creative agency, Beautework is committed to crafting unique and cohesive solutions that inspire and elevate beauty brands to their fullest potential.

Package Development

The Package Development Consulting division at Beautework specializes in transforming concepts into tangible, innovative packaging solutions. With expertise in material selection, structural design, and sustainable practices, we provide end-to-end support to ensure each project is both functional and visually captivating. From luxury beauty to lifestyle brands, our team navigates the complexities of packaging production, offering strategic insights and seamless execution. Beautework is dedicated to delivering exceptional packaging that aligns with brand identity, elevates consumer experience, and meets the highest standards of quality and sustainability.

OUR TEAM

Eugene Dennison Kim

Eugene Dennison Kim is a multidisciplinary designer and creative director with experience working for international brand such as Clinique and also leading startup brands. At beautéwork, Eugene leads new product development and creative direction in partnership with new and established brands that seek to tell stories through all mediums from print to digital to social and beyond.

Founder & Creative Director

Content Director

Ryan Michael Cheung

Ryan Michael Cheung is a seasoned editor and former content director for LVMH (DFS Group) in Hong Kong and New York with extensive experience in global marketing, content creation and communications. At beautéwork, Ryan content direction building the creative strategies to launch and evolve world class brands across all touch points—from store to site to social.

Visual Designer

Tina Niu

Tina Niu is an accomplished visual designer specializing in graphic and interactive art work. Tina’s experience includes visual design for LVMH (DFS Group), graphic design for Kivvit, and UX/UI design for Realster. At beautéwork, Tina leads an expansive range of design projects across digital, print and offline platforms.

OUR CLIENT

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We have extensive experience in creative direction for beauty & luxury brands.