Estée Lauder
Campaign Creation | Digital Design | Social Media Design
To capture the Millennial, Estée Lauder partnered with LVMH (DFS Group) to create an exclusive campaign featuring a new collection of lipsticks named Pure Color Love. The team from beautéwork brought to life a campaign narrative that followed three young livestream-obsessed travelers from around the world and documented their beauty routines from home with unique tips, tricks and hacks.
Beauty For A New Generation
With over 70 years in beauty, Estée Lauder is one of the world's most iconic makeup and skincare brands. With a new generation of beauty customers on the horizon, the brand sought a creative treatment that would hero their new line of Pure Color Love lipsticks, complimented with their legendary Advanced Night Repair Serum, alongside tips and hacks that brought seamlessly together. The print and film campaign, produced by North Sea Air, captured a diverse cast of young women as they tried, applied and personalized the brand's products. The campaign featured pop-up shops and retail activations inspired by the creative concept, as well as an editorial feature with brand ambassador Joan Smalls.
Campaign Film
Creative Direction | Production | Adaptations
Campaign Advertising
Our Services
Design Direction
Website Design
Social Media Design
Branded Content Creation
Voice, Tone & Style Guidelines
Adaptation Services
The following case study was completed under employment at LVMH.